Shaping Attitudes . Enhance Innovation

How does one embrace the thoughts of the afterlife? In the current world, it is often the younger generations who are not exposed to the thoughts of it. Since 2013, Ang Chin Moh Foundation (‘ACM’) has been delivering innovative solutions to end-of-life care as well as fundamentally reshaping existing attitudes and mindsets towards dying and death in Singapore. The Foundation aims to enhance the perception of death and bereavement among the public, especially among younger Singaporeans through public education, heritage and charity. A thought leader in the funeral profession with a focus on innovation and radical philanthropy, it is the first such institution in Singapore that incorporates educational projects with research to foster greater awareness towards death and the funeral profession.

Li Foundation - Ang Chin Moh Foundation

At our recent exchange session with the Founder of ACM, Mr Ang Ziqian, we had the opportunity to have an in-depth understanding of ACM’s campaigns, engagements and their collaborations with the various organizations such as the Lien Foundation. A key goal of ACM is the changing of public mindsets, perceptions and stereotypes towards the issue of dying and death in Singapore. More importantly, the Foundation seeks to be the catalyst to improve the death-literacy of Singaporeans through active public outreaches, and in so doing enhances Singaporeans’ attitudes towards their own mortality, uplift the standards of the funeral and bereavement sector and expand the funeral profession’s capacity to meaningfully contribute back to the larger society.

ACM has held many ‘Live well, Leave well’ talks in schools, libraries, and community centres. One of their latest projects is the ‘HappyUrns’ in partnership with Lien Foundation and the Singapore University of Technology & Design (SUTD). This meaningful project aims to encourage conversations about end-of-life matters by using urns as the main theme.

It was a unique and eye-opening morning for us at LIF. We witnessed the diversity in philanthropy and the learning journey never stops.

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